Frames undergo rigorous testing to meet the most stringent standards — backed by the industry’s leading warranty.
Why Ari
Experience the ride of your life.
Bikes with a custom setup, sold direct, backed for life — and if it isn’t right, you have 30 days to send it back.
01 — Love It or Return It
30
days to
decide.
decide.
We guarantee you’ll love your Ari.
Try it on your own trails and roads. If you don’t love it, you can return it within 30 days.
Excludes damaged bikes, electronics and pedals. Customer is responsible for original and return shipping.
02 — Custom setup for you
Ari Custom Setup.
Give us a few easy measurements and we custom build the bike to you. It’s the difference between a nice shoe that doesn’t feel right and one that fits perfectly.
01 / 04 · Frame
02 / 04 · Cockpit
03 / 04 · Tuning
04 / 04 · Suspension
Frame
Built on almost two decades of rider body-measurement data and award-winning technology, our frame geometries are optimized for performance and comfort — and we guarantee the perfect fit.
Cockpit
From your body measurements we set stack height, stem length, stem angle, handlebar width and seat post length so every contact point is proportioned to you.
Tuning
Brakes, drivetrain and components are fully tuned and test-ridden before delivery. Only basic assembly is left — 10–15 minutes on average.
Suspension
We take out the guesswork: recommended factory settings and PSI are set for your bodyweight, so you’re on the trail as soon as possible.
03 — Direct to you, the rider
World-class, without the markup.
We believe riding a world-class bike should be more accessible to everyone. That’s why we sell direct-to-consumer.
30–40%
Average savings vs.
most other brands
most other brands
Most brands
Brand
Distributor
Bike shop
You
Every hand the bike passes through adds margin.
Ari
Ari
You
Built, tuned and test-ridden — then shipped straight to your door.
04 — Lifetime warranty
Backed for life. Yours, then theirs.
All frames are backed with a lifetime warranty — the best in the business. And it transfers to the second owner.
Coverage
Every frame, for life
Transferable
To the second owner
Support
Your personal pit crew.
Questions before or after your purchase? Our knowledgeable staff is ready to help.
A dynamic, balanced ride that blends playful maneuverability with composed stability.
Every frame carries a lifetime warranty, transferable to the second owner.
Carbon construction has advanced fast, and Ari stays at the front of it.
High-end technology trickles down to our entry-level models for performance and value across the range.