Service

Fezzari is evolving to 'Ari' as part of a strategic brand evolution. This transition is more than just a change in name; it's a deliberate move to align with our core values and global vision. Ari has many meanings globally, one of which is ‘to exist or be’ which ties seamlessly with our ethos of Be in the Moment.

Ari, formerly Fezzari, has earned prestigious accolades, including multiple 'Bike of the Year Awards,' championships, world records, and boasts the industry's highest customer satisfaction ratings at 4.9 stars.

With a forward-thinking mindset, Ari has set standards in world-class affordable bikes through direct sales, a 23-Point Custom Setup ensuring a perfect fit, and a risk-free 30 Day Love it or Return it Guarantee. We maintain a 4.9-star rating for quality, support, and customer satisfaction.

Coupled with honing our branding and messaging, Ari is set to launch multiple all-new bikes this year. We are constantly innovating, finding new ways to create bikes that are ahead of the game.

'Ari' means 'to exist or to be.' We simplified our name from Fezz-Ari to ‘Ari’ as it perfectly aligns with our ethos of 'Be in the Moment.' Additionally, 'Ari' has positive meanings worldwide and is easy to pronounce in virtually any language.

Ari is committed to constant innovation. As part of our evolution, we'll be launching multiple all-new bikes this year. These new additions represent our dedication to staying at the forefront of the cycling industry. Current existing models will continue and transition to ‘Ari’ branding as well.

No, there is no impact on the warranty or support we provide. All existing warranties on Fezzari frames are still honored. Ari will continue to offer the same high standards of customer service, including a Lifetime Warranty on our frames and 4.9-star customer satisfaction rating. However, Ari branded frames come with a transferable frame warranty available to the second owner. The second owner can receive a one-year frame warranty from the date they purchase the bike from the original owner. Warranty only transfers once. To qualify for the transferable warranty, register the bike at aribikes.com/register within 30 days of purchase from the original owner.

The branding reflects Ari's commitment to sustainability through continued innovation. We are exploring eco-friendly materials and production methods to contribute positively to environmental conservation.

Ari branded frames come with a transferable frame warranty available to the second owner. The second owner can receive a one-year frame warranty from the date they purchase the bike from the original owner. Warranty only transfers once. All Ari bikes must have the transfer documented from the original owner to the new owner at aribikes.com/register in order to qualify for a transferable warranty.