Privacy Policy
Last Updated: April 28th, 2026
Ari Bikes is operated by Speedstar LLC dba Ari Bikes (“Ari Bikes,” “Ari,” “we,” “us,” or “our”). This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit aribikes.com, shop with us, use our bike recommendation or fit tools, communicate with us, or otherwise interact with Ari Bikes.
By using our website or services, you agree to the practices described in this Privacy Policy.
1. Contact Information
If you have questions about this Privacy Policy or would like to exercise your privacy rights, you may contact us at:
Speedstar LLC dba Ari Bikes
520 N Geneva Rd
Lindon, Utah 84042
Email: privacy@aribikes.com
2. Personal Information We Collect
We collect personal information directly from you, automatically through our website, and from third-party service providers.
Information You Provide to Us
We may collect:
* Name
* Email address
* Phone number
* Billing and shipping address
* Account login information
* Order details and purchase history
* Product preferences
* Bike sizing, fit, and riding preferences
* Warranty, service, rental, return, or support information
* Reviews, photos, comments, survey responses, or other content you submit
* Communications with our customer service, sales, or support teams
* Giveaway, promotion, event, or ambassador application information
* Payment, financing, leasing, or HSA/FSA-related information submitted through third-party providers
Bike Fit, Measurement, and Recommendation Information
When you use Ari’s bike finder, custom setup, sizing, or recommendation tools, we may collect information such as:
* Height
* Weight
* Gender, if provided
* Riding style
* Preferred riding position
* Terrain preferences
* Bike type preferences
* Budget or product preferences
* Inseam
* Shoulder width
* Arm length
* Torso length
* Other fit-related measurements or preferences
We use this information to recommend bikes, trails, sizes, setup options, and related products, and to improve our fit tools, product development, customer experience, and internal reporting.
Ari’s fit tools do not collect or store photos or videos for measurement purposes.
Some fit and recommendation information may be stored in your Shopify order and in Ari’s internal analytics systems, including Google BigQuery. BigQuery is used internally to improve fit accuracy, product development, reporting, and customer experience.
Information Collected Automatically
When you visit our website, we and our service providers may automatically collect:
* IP address
* Browser type
* Device type
* Operating system
* Referring URLs
* Pages viewed
* Products viewed
* Search activity
* Cart activity
* Checkout activity
* Purchase activity
* Clicks, scrolls, and other site interactions
* Approximate location based on IP address
* Cookie IDs, advertising IDs, and similar identifiers
* UTM parameters, referral sources, and campaign attribution data
3. How We Use Personal Information
We use personal information to:
* Process and fulfill orders
* Provide products, services, rentals, repairs, and support
* Recommend bikes, sizes, trails, accessories, and setup options
* Operate our bike finder and custom setup tools
* Create and manage customer accounts
* Process returns, exchanges, warranties, and service requests
* Communicate with you about orders, support, products, services, and promotions
* Send marketing emails and text messages, where permitted
* Personalize your website and marketing experience
* Run advertising, analytics, and remarketing campaigns
* Measure marketing performance and attribution
* Improve our website, products, fit tools, and customer experience
* Prevent fraud, abuse, chargebacks, and unauthorized activity
* Maintain security and troubleshoot technical issues
* Comply with legal, tax, accounting, and regulatory obligations
* Enforce our terms, policies, and agreements
4. Bike Finder, AI Recommendations, and Gemini
Ari’s Bike Finder may use Google Gemini or similar AI tools to help generate bike, product, trail, or setup recommendations based on the information you provide.
Information submitted through Bike Finder may include riding preferences, fit information, terrain preferences, budget, product interests, and other answers you provide. We use this information to generate recommendations and improve the experience.
We do not intentionally submit payment card information, government identification numbers, or other highly sensitive information to AI recommendation tools. You should not enter sensitive personal information into free-form fields unless it is necessary for your request.
AI-generated recommendations are intended to assist with product discovery and fit guidance, but they may not be perfect. You should contact Ari Bikes if you need help confirming sizing, compatibility, or product selection.
5. Cookies, Analytics, Advertising, and Tracking Technologies
We use cookies, pixels, tags, scripts, SDKs, and similar technologies to operate our website, remember your preferences, understand how visitors use our site, measure marketing performance, and show relevant advertising.
These technologies may be provided by Ari Bikes or by third-party partners, including:
* Google Tag Manager
* Google Analytics 4
* Google Ads and remarketing tools
* Meta/Facebook Pixel
* TikTok Pixel
* Pinterest Tag
* Klaviyo
* Bread Pay
* Podium
* Affiliate tracking tools, including Affilitrack
* Judge.me reviews
* Shopify and Shopify-related services
These tools may collect information about your browser, device, website activity, purchases, cart activity, referral source, advertising interactions, and other online activity.
Some of these technologies may be considered “targeted advertising,” “sharing,” or “sale” under certain privacy laws, even if we do not sell your personal information for money.
You can manage cookies through your browser settings and, where available, through our cookie banner or privacy choices tools.
6. Payment, Financing, Leasing, and HSA/FSA Partners
We use third-party payment and financing providers to process transactions and offer payment options. These may include:
* Shopify Payments
* Shop Pay
* PayPal
* Apple Pay
* Google Pay
* Bread Pay
* Affirm
* Klarna
* Truemed
* Progressive Leasing
* Credit card processors made available through Shopify
* Lightspeed POS for certain in-store, phone, or operational transactions
When you choose a payment, financing, leasing, or HSA/FSA option, your information may be collected and processed directly by the applicable provider. Their use of your information is governed by their own privacy policies and terms.
Ari Bikes does not store full credit card numbers. Payment card details are processed by our payment providers.
We may receive limited information from these providers, such as transaction status, approval status, payment method type, order confirmation, fraud signals, or information needed to complete your purchase and provide support.
7. Reviews, Chat, Service, Rentals, and Customer Support
We use third-party tools to help provide reviews, customer communication, service, and rental support, including:
* Judge.me for customer reviews
* Podium for chat, text messaging, and customer communication
* Hubtiger for bike service and rental-related workflows
* Lightspeed POS for certain point-of-sale, in-store, phone order, or operational workflows
* Klaviyo for email marketing, automation, and customer communication
When you use these services, we and our service providers may collect contact information, order information, review content, service history, rental information, communication history, and related details.
8. How We Share Personal Information
We may share personal information with:
Service Providers and Vendors
We share information with companies that help us operate our business, including website hosting, ecommerce, payment processing, financing, fulfillment, shipping, analytics, advertising, email, SMS, customer support, fraud prevention, reviews, service, rentals, data storage, and internal reporting.
Payment, Financing, and Leasing Providers
We share or receive information as needed to process payments, financing, leasing, HSA/FSA eligibility, refunds, chargebacks, and related transactions.
Shipping and Fulfillment Partners
We share shipping and order information with carriers, warehouse partners, logistics providers, and other parties needed to fulfill your order.
Advertising and Analytics Partners
We may share online identifiers, website activity, purchase activity, and similar information with advertising and analytics partners to measure campaigns, improve performance, and show relevant ads.
Legal, Safety, and Compliance Purposes
We may disclose information when we believe it is necessary to comply with law, respond to legal requests, protect our rights, prevent fraud, enforce our policies, protect users, or investigate security issues.
Business Transfers
If Ari Bikes is involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction.
9. Email and Text Marketing
If you sign up for our email or text marketing, make a purchase, enter a promotion, or otherwise provide contact information, we may send you marketing messages where permitted by law.
You can unsubscribe from marketing emails by using the unsubscribe link in the email. You can opt out of marketing text messages by following the instructions in the text message, such as replying “STOP,” where applicable.
Even if you opt out of marketing, we may still send transactional or service-related messages, such as order confirmations, shipping updates, warranty messages, account notices, or customer support responses.
10. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to:
* Provide products and services
* Maintain customer accounts
* Complete orders and deliveries
* Support warranties, returns, exchanges, rentals, and service requests
* Keep business, tax, accounting, and legal records
* Improve bike fit, product development, reporting, and customer experience
* Prevent fraud and maintain security
* Comply with legal obligations
* Resolve disputes and enforce agreements
The length of time we retain information depends on the type of information, the reason we collected it, legal requirements, and business needs.
11. Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no website, system, database, or transmission method is completely secure. We cannot guarantee absolute security of your information.
You are responsible for keeping your account login information secure and for notifying us if you believe your account has been compromised.
12. Your Privacy Rights
Depending on where you live, you may have certain rights regarding your personal information. These may include the right to:
* Request access to the personal information we have about you
* Request correction of inaccurate personal information
* Request deletion of personal information
* Request a copy of your personal information
* Opt out of certain targeted advertising
* Opt out of certain sales or sharing of personal information
* Limit certain uses of sensitive personal information, where applicable
* Withdraw consent, where processing is based on consent
* Appeal a denied privacy request, where applicable
To submit a request, contact us at:
privacy@aribikes.com
We may need to verify your identity before processing your request. We may deny or limit requests where permitted by law, such as when we need to keep information for legal, tax, warranty, security, fraud prevention, or transactional purposes.
13. California Privacy Notice
This section applies to California residents.
In the past 12 months, we may have collected the following categories of personal information:
* Identifiers, such as name, email, phone number, IP address, billing address, and shipping address
* Commercial information, such as products purchased, viewed, returned, financed, or reviewed
* Internet or electronic network activity, such as browsing activity, search activity, cart activity, and interactions with our website or ads
* Geolocation information, such as approximate location based on IP address
* Audio, electronic, or similar information, such as customer service communications
* Inferences, such as product preferences, riding preferences, and marketing segments
* Sensitive personal information, if you voluntarily provide certain fit, body measurement, financing, or eligibility information
We collect and use this information for the purposes described in this Privacy Policy.
We may disclose these categories of information to service providers, payment processors, financing providers, advertising partners, analytics providers, ecommerce platforms, shipping partners, customer support tools, and other vendors described above.
We do not knowingly sell or share personal information of consumers under 16 years of age.
Sale or Sharing of Personal Information
We do not sell personal information in the traditional sense of exchanging customer lists for money. However, some of our advertising, analytics, and tracking activities may be considered “selling,” “sharing,” or “targeted advertising” under certain privacy laws.
California residents may opt out of the sale or sharing of personal information by using our “Your Privacy Choices” or “Do Not Sell or Share My Personal Information” link, where available, or by contacting us at privacy@aribikes.com.
14. Colorado, Utah, Virginia, Connecticut, and Other U.S. State Privacy Rights
Residents of certain U.S. states may have additional privacy rights, including rights to access, correct, delete, or obtain a copy of personal information, and to opt out of targeted advertising, sale of personal information, or certain profiling.
To exercise these rights, contact us at privacy@aribikes.com or use our available privacy choices tools.
If we deny your request and your state provides an appeal right, you may appeal by replying to our denial email or contacting us at privacy@aribikes.com with the subject line “Privacy Appeal.”
15. Your Privacy Choices and Global Privacy Control
Where required or available, we provide tools to opt out of certain data sharing, sale, or targeted advertising activities.
You may be able to opt out by:
* Using our cookie banner or cookie settings
* Using our “Your Privacy Choices” or “Do Not Sell or Share My Personal Information” link
* Adjusting your browser or device privacy settings
* Enabling Global Privacy Control, where supported
* Contacting us at privacy@aribikes.com
If your browser sends a recognized Global Privacy Control signal, we will treat it as an opt-out request where required by applicable law and where supported by our systems and service providers.
16. International Visitors, GDPR, UK GDPR, and Canada
Ari Bikes is based in the United States. If you access our website or purchase from outside the United States, your information may be collected, processed, stored, and transferred in the United States and other countries where our service providers operate.
If you are located in the European Economic Area, United Kingdom, Switzerland, or Canada, you may have additional privacy rights under applicable privacy laws, such as the right to access, correct, delete, restrict, object to processing, withdraw consent, or request portability of your personal information.
Where required, we rely on legal bases such as:
* Performance of a contract, such as processing and fulfilling your order
* Consent, such as for certain marketing or cookies
* Legitimate interests, such as improving our website, preventing fraud, providing customer support, and marketing our products
* Compliance with legal obligations
To exercise international privacy rights, contact us at privacy@aribikes.com.
17. Children’s Privacy
Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.
If you believe a child has provided us with personal information, contact us at privacy@aribikes.com, and we will take appropriate steps to delete the information where required.
18. Third-Party Links and Services
Our website may contain links to third-party websites, apps, payment providers, financing providers, social media platforms, or other services. We are not responsible for the privacy practices of third parties. Their privacy policies and terms apply to their collection and use of your information.
19. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make changes, we will update the “Last Updated” date above. If changes are material, we may provide additional notice where required by law.
20. Contact Us
For questions, requests, or concerns about this Privacy Policy or our privacy practices, contact us at:
Speedstar LLC dba Ari Bikes
520 N Geneva Rd
Lindon, Utah 84042
Email: privacy@aribikes.com