2025 is shaping up to be a monumental year for cycling at Ari Bikes. With new athletes joining our roster, new innovative bikes hitting the market, and even more exciting news on the horizon, there's never been a better time to be on a bike. If you've been waiting for a sign, consider this your cosmic nudge—or just enjoy the ride with us as we have some fun blending bikes with the stars. Who knows? Maybe this year you'll sign up for your first race, hit the skatepark with your kids, embrace a healthier lifestyle, meet the love of your life on a group ride, or even get inspired for your next family dinner.
And if you’re looking for direction, just follow the star—literally. Our logo, the Ari Astra, means “star,” a symbol of guidance, adventure, and the journeys we take both on and off the bike. Wherever 2025 leads you, we hope it’s full of new rides, bold moves, unforgettable memories—and that your Ari bike adds light to your life's constellation.
Aries - The Ram (March 21- April 19)
Your Bike: The Superior Bike
Bold, ambitious, competitive, and fiercely motivated, you’re a natural-born winner who always goes big. (Kyle Strait and James Lawrence, we hope you’re reading this!) Channel your inner Kyle Strait or Iron Cowboy and embrace your winning side.
Zodiac Food: A breakfast burrito stuffed with carne asada, potatoes, eggs, and a generous splash of hot sauce.
Taurus - The Bull (April 20- May 20)
Your Bike: The La Sal Peak
Grounded, loyal, and hardworking—just like you. You appreciate comfort, luxury, and the finer things in life, which is why the La Sal Peak is your perfect match.
Zodiac Food: Picture yourself post-ride with a charcuterie board featuring double-aged gouda, brie, Calabrese, Barolo, and some sea salt crackers. If you haven’t tried this yet, you should!
Gemini - The Twins (May 21- June 20)
Your Bike: The Timp Peak
Always juggling careers, family, friends, and hobbies, you need a bike that keeps up. The Timp Peak is perfect for riders who balance it all while craving adventure. Whether you're racing against the clock, chasing sunsets, or exploring new trails, the Timp Peak is your perfect companion, helping you find balance amidst your busy, multifaceted life. Your zodiac food is fresh, green, and vibrant. We suggest sushi rolls or nigiri for the occasion.
Cancer - The Crab (June 21- July 22)
Your Bike: The Empire
Caring, protective, and deeply in tune with your emotions, you need a bike that's reliable and worry-free. The Empire fits the bill—perfect for outdoor adventures or set up on a trainer for cozy indoor rides.
Zodiac Food: A comforting homemade meal. Nothing beats the nostalgia of a fresh batch of Rice Krispies treats.
Leo - The Lion (July 23- August 22)
Your Bike: The Veyo
A natural leader, you thrive in the spotlight. You are ambitious and passionate about everything you do. The Veyo is a racing machine designed to keep you ahead of the pack.
Zodiac Food: A succulent, butter-basted steak topped with chimichurri, served alongside baked potatoes roasted in duck fat. Only the best for you!
Virgo - The Virgin (August 23- September 22)
Your Bike: The Nebo
Perfectionist, logical, and systematic, you plan everything down to the smallest detail. The Nebo is your loyal, precise companion for every meticulously mapped ride.
Zodiac Food: Simple, protein-packed meals like grilled chicken, salmon, quinoa with brown rice, and fresh apples and figs. Perfectly balanced, just like you.
Libra - The Scales (September 23- October 22)
Your Bike: The Shafer
Balanced, harmonious, and effortlessly cool, the Shafer is your ideal ride. It’s the perfect blend of road and dirt, city and countryside, bikepacking and casual cruising.
Zodiac Food: Pizza, of course! Whether it’s homemade with your favorite toppings or from your local pizzeria, it’s always a good idea after a ride.
Scorpio - The Scorpion (October 23- November 21)
Your Bike: The Signal Peak
Determined, passionate, and a little mysterious, you’re drawn to the tough trails others avoid. Whether you’re riding at dawn or under the stars, the Signal Peak matches your intensity. When a Scorpio is determined to do something, not even the sky is the limit.
Zodiac Food: Bold and exotic flavors like spicy massaman curry, a steaming bowl of pho, or dark chocolate with 60-90% cacao.
Sagittarius - The Archer (November 22- December 21)
Your Bikes: The Kings Peak & The Explorer Peak
Independent and adventure-seeking, you crave exploration. These bikes are perfect for your next big journey, whether you’re pedaling through Iceland’s fjords or Utah’s majestic Timpanogos foothills. You will go through great heights to find what secrets nature has to offer.
Zodiac Food: Street tacos after a ride or a hearty homemade Thanksgiving dinner to refuel for your next adventure. You are going to need it after all that riding you have been doing.
Capricorn - The Goat (December 22- January 19)
Your Bikes: The Delano & The Cascade Peak
You read that right, you are the goat! You are hardworking, creative, and persistent, you tackle trails with both skill and style. These bikes are built for artisans of the ride, like you.
Zodiac Food: A fresh tuna bowl with rice and avocado, or for something lighter, a perfectly seasoned hard-boiled egg.
Your Bike: The Bonneville
Innovative, visionary, and always ahead of the curve, the Bonneville is your ride. It elevates your skills and helps you stand out in any group ride.
Zodiac Food: Unpredictable and eclectic. One day it’s lobster; the next, roasted Brussels sprouts. You keep us guessing.
Pisces - The Fish (February 19- March 20)
Your Bike: The Suncrest
Drawn to beauty and art, the classic design of the Suncrest speaks to your soul. Compassionate, empathetic, loving and go-with-the-flow, you’re always up for a long scenic climb.
Zodiac Food: Seafood delights like creamy clam chowder or fancy tinned sardines, mackerel, or rainbow trout with crackers
Don’t take this too seriously—but hey, there might be some cosmic truth in it. These bikes could be your ticket to the best ride of your life. To wrap it up, I'll borrow the words of the legendary Puerto Rican astrologer Walter Mercado: "Mucho, mucho amor," meaning "lots and lots of love."
Happy Trails
Essay and Illustrations by Sal Medrano