Award-winning bikes · Direct to you

World-class bikes. Without the world-class markup.

Award-winning performance. Custom setup. Delivered ready to ride. Backed for life.

Direct pricing

Save up to 40% buying direct.

Lifetime warranty

Frames covered for life, transferable.

30-day love it or return it

30 days on your trails to decide.

Custom setup

Built around your body measurements.

More Bike for Your Money
Built Around You
Ready When It Arrives
Ride Without Worry

The Ari Advantage

A better way to buy a bike.

More bike, better fit, smarter spend — and four standout benefits on every build. This is how buying a bike should feel.

Bike Finder

Skip the confusion. Meet your bike.

Tell us where and how you ride. Bike Finder asks a few questions, then matches you to a model and build that best fits your needs.

How it works

We'll take it from there.

  • Where and how you ride
  • Budget and experience
  • Terrain and features
  • A short list of bikes that fit
Try Bike Finder→

Award-winning bikes

Don't take our word for it.

Compare all bikes →

Direct to you, the rider

World-class, without the markup.

We believe riding a world-class bike should be more accessible to everyone. That’s why we sell direct-to-consumer.

30–40% Average savings vs.
most other brands
Most brands
Brand Distributor Bike shop You
Every hand the bike passes through increases price.
Ari
Ari You
From us to you. Without the middle-man.

Ari Custom Setup

Your bike shouldn't be generic.

There's more to a bike than just small, medium, and large. Tell us about yourself and we'll make it personal.

Rider information

Height 5′ 11″
Inseam 33″
Arm length 27"
Shoulder width 16″
Weight 160lbs
Torso 27"
Ride Position Neutral

Your Ari setup

Frame size Large
Stem length 50 mm
Bar width 780 mm
Dropper Seatpost Length 200mm
Suspension 168 psi · 3 clicks
And much more. Measurements dictate different adjustments depending on the bike. Included with every Ari, at no cost.

From our hands to your trail.

Minutes of assembly. Not hours.

We build it

01

We build it

An Ari technician custom builds your bike by hand.

We tune + test it

02

We tune + test it

Shifting, brakes, suspension and torque checked, then test-ridden before it's delivered.

You ride it

03

You ride it

Basic assembly out of the box. Then you're ready to ride.

Rider stories

Core memories await..

★★★★★

"I ordered it on a Tuesday and rode Bell Canyon on Saturday. My last bike cost $2,000 more and never fit me this well."

Jordan M.

Delano Peak · Salt Lake City, UT

Go ride it.

Not around a parking lot. Take it to your trails. Your roads. Your climbs. You have 30 days to decide.

Love it or return it.

30-Day Guarantee

Ride it, then decide.

Lifetime Frame Warranty

Built to last and give you peace of mind.

Real Human Support

Real riders, real support

Bikes can be complicated. Talking to us isn't.

Buying direct doesn't mean figuring it out alone. Our team rides the bikes they sell.

Want to see our bikes virtually and talk about options? Schedule a one-on-one virtual call with one of our specialists.

Ready to help
When you're on the right bike,
everything else disappears.

When you're on the right bike,
everything else disappears.

Find your ride