News

The Essential Bike Safety Check: What to Do Before Every Ride

Whether you’re a casual or seasoned rider, performing a safety check on your bike before each ride is crucial for your safety and the longevity...

Macky Franklin Conquers Megavalanche

This past weekend, Macky Franklin took on one of the most iconic and challenging mountain bike races in the world—the Megavalanche in Alpe D'Huez, France....

Three Steps to Care for Your Bike Chain

Keeping your bike chain in top condition ensures a smooth ride and extends its lifespan. Here are three simple steps to maintain your bike chain,...

Delano Peak Gets an Upgrade - More Travel, New Components

We are thrilled to announce the latest updates to our award-winning Delano Peak model. True to our commitment to innovation and rider satisfaction, the Delano...

AFR Triumphs at Angelfire BME: A Weekend of Victories

This past weekend was a momentous one for the AFR team as they claimed significant victories at the Angelfire Big Mountain Enduro (BME). With the...

The Suncrest: A Superbike for Every Day

A Superbike Reimagined for Everyday Rides: Suncrest When you think of a superbike, you envision top-tier performance, cutting-edge technology, and an exhilarating ride experience. But...

Lighter Than A Water Bottle: Meet the Suncrest

Discover the Suncrest: Our Revolutionary Lightweight Road Bike Imagine a road bike with a frame so light that it weighs less than a standard water...

Hat Trick for Ari Factory Racing

In case you missed it: here’s the latest on Ari Factory Racing with their results of Round 3 of the BME Series in Sunrise, AZ....

Dominant Performance for Ari Factory Racing

Exciting Start to the Weekend The past weekend was nothing short of exhilarating for our mountain biking team. The excitement kicked off with a stellar...

BME 1 in the Books: A Wild Weekend for Ari Factory Racing

One of the standout performances from the weekend came from Jakob Snow, who managed to secure his first pro podium at a BME event. Jakob...

How to Make Realistic New Year's Resolutions and Achieve Your Goals as a Cyclist

The start of the new year is a chance to make resolutions that will improve your life, but most peoples resolutions won’t stick. Setting realistic...

5 Gravel Rides in the US to Attempt Before you Die

Are you ready to take on the most thrilling and challenging gravel rides in the United States? If so, then here are 5 must-do gravel...
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